One of my favorite things about working with women in business is getting to meet some seriously talented people who are building businesses on their own terms. And today, I’m introducing you to one of them! Meet Kelly McCracken, a Certified Dubsado Specialist and client experience strategist who helps women in business simplify their systems
If you’ve started to panic about the economy, I get it. I really do. I’ve had my fair share of long walks and long conversations with industry peers, to make sure I’m keeping a pulse on how things have changed. When bookings slow down or inquiries feel a little quieter than usual, it’s really easy
What to Do When You Panic About the Economy | Business Strategist for Photographers Read More »
Okay I want to share 3 practical tools for photographer parents that I have found consistently working across seasons of my life! When I first became a parent, I had no idea how relentless the responsibility would feel. We can’t know until we know, right? And then I was forged in the fire of becoming
3 Practical Tools for Photographer Parents | Business Coach for Photographers Read More »
Elevate your client experience, watch. Everything else in your business gets easier. Bookings feel smoother. Clients trust you faster. Referrals happen without you begging for them. And your work starts supporting your life instead of swallowing it whole. Ummmm, sign me up. That’s why you’re here, looking for help. (And I’ve got you covered). Let’s
How to Elevate Your Client Experience | Consultant for Photographers Read More »
Let’s talk about automations that feel authentic, because this topic gets way more side-eye than she deserves. If you’re anything like the photographers I work with, you’ve probably told yourself one of two things. Either “systems aren’t that important for me”, or you worry that using a workflow/automation will make your business feel cold or
You’re growing your marketing strategy and building out that funnel. One of the core components of that is blogging. You know it brings up your SEO, magnetizes aligned leads from Google and showcases your best work. But beyond describing recent work, what can you use it for? Educating your audience and showing them you’re an
If you’ve ever sat down to “finally post to Instagram” and ended up staring at your phone feeling totally uninspired until you toss it away… well, you’re definitely not alone. Marketing can feel big. Like a ticking bomb that you have to decode just perfectly. But here’s the thing most busy photographers forget: you already
Photographer’s Social Media Advantage | OBM and Consultant Read More »
As we move toward 2026, it’s time to talk about 3 ways to prepare your photography business for the new year. As an OBM for photographers, I see the backend of many businesses every single day, and one thing is consistently true: You are booked and busy. You’re serving your clients well. And you’re also
One of the things I go over with you when we first speak on the phone is drop dates vs being locked in for a certain length of time on services together. As a virtual assistant for photographers, I have seen both business models commonly used, and I wanna break down what they mean! What
Drop Dates vs Locked Contract | Virtual Assistant for Photographers Read More »
Let’s be honest—running a booked-out photography business isn’t for the faint of heart. You’re balancing sessions, editing queues, social content, emails, DMs, contracts, invoices, timelines, and somehow still trying to eat lunch and remember where your phone is. (Check your left pocket.) And this is why I have 3 workflows for six-figure photographers that I
3 Workflows for Six-Figure Photographers | Virtual Assistant Read More »
