You’re growing your marketing strategy and building out that funnel. One of the core components of that is blogging. You know it brings up your SEO, magnetizes aligned leads from Google and showcases your best work. But beyond describing recent work, what can you use it for? Educating your audience and showing them you’re an expert they can trust. If that’s what you’re looking for, here are 5 evergreen blog topics every photographer needs:
As an online business manager and consultant to photographers, I get the privilege of working with all different kinds of people with all different kinds of businesses.
I’ve written hundreds of blog posts, optimized thousands of images and got my clients positioned in front of their target audience for the last several years. Blogging was one of the core offers I started with as an OBM and VA. Because I knew first hand, from my years as a full time photographer, how effective it could be.
But in order to have a robust blog strategy, you need to also include educational content.
This is content that will educate both your target audience and your booked clients. It positions you as a authority in the industry, which builds trusts. These are posts that answer questions your ideal client didn’t even knew they had. And in a very saturated industry, it’s a big way to stand out.
So, like, where do you even begin though?
You know how to showcase your work. You know to hit publish on your favorite galleries. Telling your client’s stories comes easily because, well, that’s what you do. So telling about John and Joe Doe’s epic wedding day, or your dream Lake Como session, is a no-brainer.
But how do you shift into authority-building content on your website that makes your ideal audience think, “I need to have HER as my photographer”.
So here are 5 evergreen blog topics every photographer needs:
- Deep Dive the experience you provide: you want your ideal target audience to have binge-worthy content about the experience you give them. It’s also a great way to have a click-back URL when you want to share more on various platforms or DM inquiries.
- A feature that makes you unique: highlight something that you offer that sets you apart from the competition. Maybe this is a client closet, or a quick turnaround. Write a blog and “humble brag” about it in an educational way.
- A collaborative post: with someone adjacent to your industry, so you can cross expose to each other’s audiences and build your click-back rates.
- FAQ about your industry: something your ideal client will benefit from that is industry-wide. For example, “Top 5 First Dance Songs” for couples planning weddings. Or “Tummy Flattering Lingerie” for boudoir clients.
- FAQ about your business: what are some of the most frequently asked questions you get in your inbox and DMs? It might be questions about what to wear for their session… or how to build a timeline… or what permits are needed to elope… Or if they have to sign a model release…. take all of them and build them into blog posts. Not only are you more likely to come up on searches, but you have content within YOUR orbit to link back to for clients when they ask those questions.
Blogging is an incredibly strong tool in the wheelhouse of marketing for photographers. Not only do you have nearly endless content, it has such a high ROI when you start seeing those aligned leads coming from Google more often than not. I’ve seen blogs transform my clients lead generation sources. Yes, it takes time. And yes, it takes consistency. But if you commit to having blogging as a regular part of your ongoing strategy, you’re going to build a robust business that doesn’t rely on algorithms to produce an income.
So, steal these 5 evergreen blog topics every photographer needs and get to work writing some SEO optimized posts!
And if that sounds like the worst – you know where to find me 🙂
